“In the last decade, the creative workflow has experienced transformational changes. NAB provides the platform and opportunity for participants to dig into topics many struggle adapting to. One of the key focal points for NAB 2024 is the ongoing evolution of remote productions and collaboration tools. Interoperability, modularity, scalability, and competitive pricing models will be at the forefront of the showroom floor as it has been clearly identified as the path forward.”
- André Rievers, VP of creative services at OpenDrives.
”The evolution of content creation, focused on 4K and 8K content as well as HDR (high-dynamic range) and HFR (high-frame rate), demands higher performance, modularity and scalability when it comes to storage solutions. From a MAM perspective, high-resolution content management requires more than just capacity; the adoption of flexible and scalable solutions as well as “zero points of failure” are primary points of concern when it comes to reliability, accessibility and responsiveness. Additionally, you must consider cost management as you revisit usage patterns and retention policies.”
- André Rievers, VP of Creative Services at OpenDrives.
How are AI and automation being integrated into MAM solutions?
André Rievers, VP of Creative Services, OpenDrives: ”Enhanced searchability and cost management tools. The ability to leverage AI for content recognition and automation to optimize content organization and retrieval enables users to be more efficient and focused on the creative process. Additionally, AI/ML-driven cost management tools will help manage usage-based pricing models and the evolving need for flexible, intelligently adaptive infrastructures for improved operations and performance.”
How are cloud storage solutions being integrated into media asset management systems?
André Rievers, VP of Creative Services, OpenDrives: The key differentiator of cloud solutions integrating with MAM systems is collaboration. As we consider the concept of the cloud in the media and entertainment landscape, we should inevitably consider that broader access to all types of content available through the cloud, regardless of location, will empower creativity and positively influence your content strategy. The global proliferation of talent that a cloud-based MAM infrastructure supports is directly related to cost efficiency and cultural relevance, as well as the necessary scalability and modularity driven by the industry’s demand.
How are media companies balancing on-premise and cloud storage for optimal efficiency?
André Rievers, VP of Creative Services, OpenDrives: Cultural shifts and cost efficiency are the driving forces. CapEx versus OpEx distinctions speak to the core challenge of changing financial models. Understanding the cost variables of shifting on-prem to the cloud requires planning and preparation, and the proverbial inevitability of the “crawl, walk, run” scenario.
