André Rievers - hrievers@gmail.com - 678.907.2702

Creative Services |Content Strategist |Marketing & Operations

Driving Creative Vision Through Executive Leadership, Brand Amplification, and Strategic Direction

Emmy Award-winning collaborative innovator with over 15 years of production and creative leadership developing media and entertainment content for national and international markets across various verticals within M&E, including sports, television, gaming and esports, news, documentaries, and corporate videos. Proven ability to communicate between creative and technology, manage multiple large-scale projects, analyze complex situations, and explore practical solutions. Extensive experience in cross-functional collaboration and strategic planning. Strong organizational skills and communication abilities to develop innovative initiatives across high-pressure environments. Fluency in English, Spanish, and Portuguese.

KEY SKILLS

  • A/V Production, Post-Production | Adobe Creative Suite | Adobe Express / Firefly

  • Digital Product Strategy | Content Strategy | Social First - Media Strategy

  • Cross Departmental Collaboration | Client-Facing Communication | On-Set Production

  • Team Leader/Mentor | Executive Level Partnership | AI Technology

  • Driving $MM Revenue | Audience Engagement | Digital Marketing

  • Brand Development | KPI / ROI Optimization | Project Management

 
Technology: CHAT GPT, Jasper AI, Adobe Firefly, Microsoft Office Suite (Word, Excel, OneDrive), G-Suite, Figma, JIRA, Asana, Airtable

Professional Experience

OpenDrives – Santa Monica, CA   |   10/2021 – 10/2024

Vice President of Marketing and Creative Services – Atlanta, GA (Hybrid) 08/2023 – 10/2024

Leads teams in marketing initiatives, creative services, video, print and interactive content development, and cross-functional collaboration within digital marketing, brand storytelling, and product-focused materials supporting business objectives and growth goals within the M&E B2B, B2C, SaaS solution environment.

  • Highlights product value and customer success through M&E focused product videos, social-first campaigns, branded content,  case studies, whitepapers, webinars and customer success stories.

  • Produces engaging and strategic multiplatform content, from high-impact visuals and AI-driven engagement,  to in-depth articles and presentations supporting sales and client education.

  • Develops and communicates brand value proposition while differentiating products in competitive markets.

  • Experience in subscription-based models and revenue growth strategies.

  • Leverages industry connections to forge new and strengthen existing relationships through product evangelism.

  • Elevates market position with strategic marketing, creative services, and operational improvements.

  • Leads creative services through enhanced brand differentiation, helping to drive customer engagement and loyalty

    • Generated $20M in revenue from 2022 to 2024 by expanding reach and credibility within the data storage industry, participated in debut collaborations with AWS and CBS Sports, ensuring the launch of the Golazo Network.

    • Developed branding and content strategy during NAB 2024. Led booth design and content production, including sizzle reels, videos, and featured speaker series.

    • Produced a case study with Matt Celia and Robert Watts, co-founders of Light Sail VR, focusing on the emerging trends and needs of creative tech solutions for immersive content.

    • Acted as a brand ambassador and product evangelist for OpenDrives, including speaking opportunities around cloud and remote workflows alongside Diversified, Avid and AWS – actively providing insight and thought leadership on cloud transformation and the ongoing adoption of cloud services with a focus on agnosticism, scalability and interoperability.  

Vice President Operations – Culver City, CA                                                                          10/2021 – 08/2023

Oversaw daily operational workflows, focusing on production processes and building efficiencies, scalability, and quality.

  • Successfully implemented workflow enhancement including the adoption of AI solutions (Chat GPT, Jasper AI, Adobe Firefly to improve efficiency.

  • Optimized budget allocations and fostered cross-functional collaboration, enabling high-quality, impactful campaigns.

  • Developed and implemented standardized processes and workflows, prioritizing operational efficiency and overseeing internal and external-facing multi-product documentation.

    • Delivered operational leadership across the production lifecycle of Atlas software releases, orchestrating cross-functional teams while optimizing resources and timelines to achieve a high deployment success rate.

 

Activision Blizzard – Santa Monica, CA  | 06/2019 – 09/2021

Head of Post-Production – Global Broadcast

Managed budgets up to $5M, enhanced brand visibility, and fostered a strong community around branded games, Esports Leagues, and game IPs.

  • Managed high-profile content strategy, content monetization, marketing, branding and messaging and broadcast for the ESPORTS Global Broadcast Division.

  • Oversaw post-production workflows, budgets, bids, schedules, and deliverables from beginning to end.

  • Contributed to storytelling initiatives that deepened player engagement, narrative content, and character development.

  • Coordinated communications and oversaw content creation for live broadcasts, sponsorships, branded content, and feature packages, including localization into six languages.

  • Designed operational workflows and implemented cloud solutions with scalable adaptations within changing pipelines in global markets across, NA, LATAM, EMEA and APAC.

    • Directed a team of 50+ creative professionals and delivered active supported digital, social, and marketing content, creating a wide range of multimedia assets, including broadcast, character art, promotional materials and marketing campaigns for major gaming franchises and ESPORTS leagues “Overwatch League,” “Call of Duty League,” “Hearthstone,” “World of Warcraft,” and “StarCraft.”

    • Led an onsite production / post-production team supporting all aspects of content creation for BlizzCon 2018 and 2019, managing a diverse field crew producing content in six languages for seven live stages, 12 production trucks with over 40 thousand people in attendance.

Blizzard Entertainment – Burbank, CA  | 12/2017 – 06/2019

Manager, Post-Production - Global Broadcast

Led cross-functional internal and external leaders and built scalable global processes while establishing and ensuring the highest standards in the delivery process and products.

  • Drafted visual style guides to promote consistent production protocols.

  • Oversaw development and execution of digital media asset tools for various channels and materials, including AV, digital, social media, print, events, consumer products, activations, and presentations.

  • Managed financial planning and operational budgets up to $2.5M, led quarterly reviews with executive leadership, and developed post workflows, including “Overwatch League.”

    • Built end-to-end post-production operational team from the ground up to 40 editors within one year, expanding the post department to cover all IPs, live events, and BlizzCon.

 

Univision Communications (Univision Television Group)  – Los Angeles, CA  | 07/2013 – 12/2017

Regional Operations Manager – Production and  Post-Production

  • Designed, implemented and supported adaptable and scalable Adobe newsroom workflows, trained teams on best practices and engagement for news production in studio and on the field.

  • Liaised between engineering and production, implemented company protocols supporting journalism ethics, deadlines and operational efficiency.

    • Developed and implemented innovative collaborative workflows allowing content sharing between 17 news stations.

    • Emmy Award Winner - Managed on-site live coverage from Brazil during the 2014 World Cup.

    • Supervised asset management, graphics, and data distribution for the 2015 US Primary and General Election.

 

Harris Broadcast – Atlanta, GA  | 01/2003 – 07/2013

Broadcast Consultant | Training And Support | Field Engineer

  • Trained multiple newsrooms in post-production and workflow design and provided on-air support across servers, newsrooms, asset management, and editing.

  • Global affiliates include ABC, CBS, NBC, CNN, Madison Square Garden Network, Comcast Sportsnet, Univision, Phoenix Communications, GLG Media, ATV Lima, and TVE Curitiba.

    • Supported Bandeirantes Television staff during live coverage of the 2007 Pan-American Games in Rio de Janeiro.

Awards | Education

Emmy Award, (Univision) Producer, Outstanding Historical/Cultural Special: “Passport to the World, FIFA World Cup” 2015

Journalism and Philosophy, University of North Carolina, Greensboro, NC

Professional Associations | Volunteering

Volunteer, Mercy for Animals – voice over and post-production